IN-house campaigns →
IN-house campaigns →
IN-house campaigns → IN-house campaigns →
Digital Marketing Campaign
A series of animated remarketing ads created to reconnect with prospective residents across digital platforms. In collaboration with the marketing and design teams, I translated established campaign concepts into dynamic motion graphics tailored to multiple properties and audiences.
Using After Effects, I strengthened visual hierarchy, introduced movement, and adapted each concept across digital placements while maintaining consistency across the Core Spaces portfolio.
Tools: After Effects, Illustrator & Photoshop
Deliverables: Animated Display Ads & Digital Campaign Graphics
FINAL SWEEP
Core Spaces is focused on creating a seamless resident experience—from move-in through the final days of a lease. The Final Sweep campaign was developed to make the move-out process feel clear, manageable, and less overwhelming for student residents.
Designed primarily for a Gen Z audience, the campaign uses bold typography, playful illustrations, and direct messaging to turn a typically stressful process into a simple series of actionable steps. The visual identity was extended across a conversion-focused landing page, social media, and supporting digital touchpoints, creating a cohesive experience that guides residents toward the information and resources they need.
By combining an energetic visual system with clear calls to action, Final Sweep brings personality to practical communication while reinforcing Core’s commitment to supporting residents throughout the entire leasing journey.
FINAL SWEEP
Core Spaces is focused on creating a seamless resident experience—from move-in through the final days of a lease. The Final Sweep campaign was developed to make the move-out process feel clear, manageable, and less overwhelming for student residents.
Designed primarily for a Gen Z audience, the campaign uses bold typography, playful illustrations, and direct messaging to turn a typically stressful process into a simple series of actionable steps. The visual identity was extended across a conversion-focused landing page, social media, and supporting digital touchpoints, creating a cohesive experience that guides residents toward the information and resources they need.
By combining an energetic visual system with clear calls to action, Final Sweep brings personality to practical communication while reinforcing Core’s commitment to supporting residents throughout the entire leasing journey.
Alternate Campaign Direction: No Hassle
No Hassle was developed as an alternate creative direction for Core Spaces’ move-out campaign. While Final Sweep uses a bold, energetic approach, this concept focuses on making the experience feel calm, clear, and effortless. Friendly messaging and approachable visuals help simplify move-out communication for student residents while reinforcing Core’s support throughout the entire leasing journey.
Elementist
“UX Starts with U” is a concept-driven internal campaign designed to make the core principles of user experience feel accessible, engaging, and actionable across the organization.
Rooted in the foundational ideas of hospitality, the campaign draws parallels between thoughtful design and thoughtful service. Using a modernist visual language—clean geometry, bold color blocks, and modular layouts—it strikes a balance between playful and purposeful. The design system invites interaction while reinforcing clarity and consistency.
By demystifying UX and framing it as something everyone contributes to, “UX Starts with U” encourages cross-functional teams to think more intentionally about how every touchpoint shapes the resident experience.
Renewals
The campaign should make students feel that renewing their lease is an easy, stress-free decision that keeps them
in a fun, vibrant, and supportive community. By using playful visuals, the campaign creates a nostalgic yet modern feel that resonates with the student demographic, making them excited about the prospect of staying for another year.
